Singapore womenswear label STOLEN has collaborated with a local photographer and paper sculptor to create the label’s latest 2013 campaign.
Known for its architectural approach to fashion, STOLEN is distinguished by its minimalist aesthetic of clean lines, muted colour palette, and recognisable signature open back feature. Each collection’s campaign images are equally conceptual and abstract, in a nod to Wong’s background in graphic design, installation art and creative advertising.
The latest STOLEN campaign comprises of manipulated photographs of STOLEN garments, modelled by cult fashion blogger Linda Hao. The pictures are first shot by photographer Jovian Lim in a studio, printed out, and then folded, pleated, draped or layered by paper sculptor Melvin Ong, creating a collaborative art installation out of the original fashion images.
Wong explains the campaign’s concept: “I wanted to challenge the perception of a photograph, manipulating it in real life, adding another dimension.”